Citation Matching

Citation Reference: Identifying Risk ¶ 7

Citation Guidance: Embedded in identifying risk is identifying opportunities. That is, sometimes opportunities emerge from risk. For example, changes in demographics and aging populations may be considered as both a risk to the current strategy of an entity and an opportunity to renew the workforce to better pursue growth. Similarly, advances in technology may represent a risk to distribution and service models for retailers as well as an opportunity to change how retail customers obtain goods (e.g., through on-line service). Where opportunities are identified, they are communicated through the organization to be considered as part of setting strategy and business objectives.